Madison Reed launched The Gray Escape Hair & Brow Mascara, the brand’s first mascara format designed to make roots and grays disappear instantly while on the go. 

This innovation represents a meaningful category expansion in temporary gray coverage, part of the fastest-growing segment in hair color, joining The Great Cover Up Root Touch Up powder in offering quick, temporary coverage.

Madison Reed CEO and Founder Amy Errett, said, 

“From the beginning, we’ve built Madison Reed by listening to the needs of our guests, and we’ve consistently heard they want more on the go and quick-fix solutions for gray coverage. The Gray Escape was created to give women more confidence and control, with a new solution that fits beautifully into her busy life.”

This gray coverage solution can be used on the scalp or brows and comes packaged like a mascara.

The quick-drying Smart 8-Free formula, made without titanium dioxide, ammonia, PPD, resorcinol, parabens, phthalates, gluten, or SLS, is packed with argan oil and ginseng root extract for softness and shine. 

It delivers all-day wear that is smudge-, flake-, sweat-, and pillow-proof. 

Also ideal for brows, this cruelty-free, Leaping Bunny Certified multi-tasking hero is available in four shades: Black, Dark Brown, Medium Brown, and Light Brown.

Building on its beloved hair color portfolio designed to empower women at home, at a Madison Reed Hair Color Bar, or on the go between appointments, this effortless, on-the-go fast-fix instantly covers roots and grays with a unique precision brush that delivers targeted coverage and seamless blending.

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